SILIPINT
Brand Refresh | Go-To-Market Launch
DESIGN LEAD / CREATIVE DIRECTOR / 2022-2023In April of 2022 Silipint was preparing to evolve the business from promotional-only to retail-ready, nationwide. As Creative Lead, my mandate was to establish scalable visual standards, while preparing the brand for expansion across all traditional marketing channels.
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The existing brand lacked the diversity of assets to show up well across all channels, so the first thing we did was tidy up logos, images, and graphics for use in broader marketing efforts.
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Our team was small, but still able to develop a revamped product catalog, complete set of floor displays, POPs, hang tags, boxes, labels, and other print and packaging assets required to bring an existing brand to new markets.
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With well over 100 SKUs across almost a decade of records, the product images were inconsistent and outdated, so we re-touched and re-shot whatever we needed to to bring this database up to current standards.
Seasonal Campaign Development
STRATEGIC DIRECTION • CREATIVE • COPY WRITING • PHOTO EDITING
We developed hundreds of assets just like this for day-to-day marketing and sales efforts, maintaining a cadence usually reserved for much larger design teams. 
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